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Corporate Communications, Marketing and Public Relations MA

Course content

Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as global strategic marketing, marketing research and social media marketing, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates and focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain experience that can be exceptionally rewarding.

Course structure

Modules

You’ll study nine compulsory modules, plus either a dissertation or consultancy project. You’ll also choose one optional module.

Compulsory modules

  • Global Strategic Marketing
  • Corporate Communications and Reputation Management
  • Corporate Communications Strategy
  • Corporate Social Responsibility and Sustainability
  • Brand Management and Corporate Identity
  • Social Media Marketing
  • Public Relations in Practice
  • Marketing Research
  • Marketing Communications
  • Dissertation OR Marketing Consultancy Project

Optional modules (selection of typical options shown below)

  • Creative Public Relations
  • Change Management and Communication
  • Digital and Interactive Marketing

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Applying, fees and funding

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.

Improve your English

If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

How to apply

Application deadline:

We operate a staged admissions process for this course with selection deadlines throughout the year.

If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.

Please see our How to Apply page for full details and the application deadlines for each stage.

APPLY 

Documents and information you’ll need

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Two academic references
  • A personal statement
  • An up-to-date CV
  • Evidence of your English language qualifications, if English is not your first language
  • A letter of sponsorship, if you need one.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Fees

  • UK/EU: £12,000 (total)
  • International: £23,000 (total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Scholarships and financial support

We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

There are several scholarships available for this course that you may be eligible for, including:

  • Masters in Marketing International Excellence Scholarship
  • Masters in Marketing UK/EU Excellence Scholarship
  • Dean's Excellence Scholarship (UK/EU and International)
  • Leeds Alumni Bursary and Excellence Scholarship

Read more about scholarships.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: SainsburysCreative ConcernIkea UK & IESustainlyMarks and SpencerSearch LaboratoryTwentysix and Brand 24.


Visit the Corporate Communications, Marketing and Public Relations MA page on the University of Leeds website for more details!

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