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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.
This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.
Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
Read more about this course
A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.
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