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Course content

In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands.

From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation.

Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Corporate Communications
-Corporate Reputation Management
-Organisational Communication
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-International Marketing
-Integrated Marketing Communications and Advertising
-Relationship Marketing and Customer Experience Management
-Retail Marketing
-Services Marketing

Career opportunities

Typical areas within organisations and roles that you can aspire to are those related to the strategic management of communications, organisational reputation, public relations or crisis management. These skills are applicable in every sector of economic activity, from industry to service organisations, in the private and public sectors.

Visit the Corporate Communications and Reputation Management - MSc page on the University of Manchester website for more details!

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