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Course content

This CIPR accredited course provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.

The course has been designed in close collaboration with leading practitioners and professional bodies to ensure it is relevant for today’s employers and industry. With a highly practical focus, you will have the opportunity to undertake four-weeks of professional industry experience in a real organisation, attend industry events, hear from professionals, take part in interactive workshops and visit media and communication organisations. This will ensure you will have both the theoretical and practical knowledge and skills to have a successful career in the industry.

What you will study

STAGE 1

You will develop an understanding of the legal, ethical, political, economic and institutional frameworks you will operate in. Evaluating and apply theories of Corporate Communication and Public Affairs is a key part of this stage.

STAGE 2

You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the Masters dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

STAGE 3

The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Teaching and assessment

On Campus Study

You will learn through lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, site visits, discussion, simulation and presentations of findings by teams and individuals.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part Time On Campus Study                                 

You will combines aspects of online learning and on-campus delivery. You will benefit from the support of CampusMoodle but also face-to-face interaction with tutors and classmates.

Online Distance Learning

You will learn via our online virtual learning environment, CampusMoodle which provides you with lectures and course materials and allows you to study from any location. You will participate in active, group-related learning within a supportive online community setting.

ACTIVITY SUMMARY

  • Lectures (Full-time) - 15-25 students per group, 6-8 hours per week
  • Lectures (part-time) - 5-10 students per group, 3-4 hours per week
  • Lectures (Online Distance Learning) - 10 students per group, 3-4 hours per week
  • Tutorials (Full-time) - 3-4 hours per week
  • Tutorials (Part-time) - 1-2 hours per week
  • Tutorials (Online Distance Learning) - 1-2 hours per week
  • Project Supervision - one-to-one, 0.5 hours per week
  • Field Work - 1 hour per course
  • External Visits - hours dependent on delivery mode

INDEPENDENT STUDY

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

STAFF DELIVERING ON THIS COURSE

The teaching team on this course have professorial and doctoral level knowledge and experience of the subject. They come from a variety of professional backgrounds including Blue Chip consultancy, economic development, public sector, health, the creative industries and the arts.

Many staff members have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff include guest lecturers and industry professionals who share their experiences and best practice through a series of events and workshops.

ASSESSMENT

Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.

  • 4 reports
  • 1 dissertation
  • 2 portfolios
  • 2 project outputs

Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a communication, media or marketing environment, which will enable you to put into practice the knowledge and skills developed throughout the course and observe the overall running of the company.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

Previous students have worked with blue-chip corporation, global communications consultancies, global broadcasting companies, newspaper corporations, leading arts and heritage organisations, oil and gas companies, marketing agencies and charities.

Job prospects 

On successful completion of this course, you will be provided with a wide range of career opportunities within the wider Corporate Communication industry. Example fields include corporate communication, media relations, public relations, public affairs and role within internal communication and crisis management consultancies.

Previous graduates have gone on to work as PR and Marketing Executives, Communications Coordinators and Marketing Executives.

How to apply

Please visit the website to find out how to apply.


Visit the Corporate Communication & Public Affairs (MSc) page on the Robert Gordon University website for more details!

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