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Corporate Brand Management - MSc


Brunel University London Brunel Business School

Full time September MSc 12 months full-time (without placement); 16-24 months full-time (with placement)

About the course

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In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who

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Entry Requirements

A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered if they can demonstrate a minimum of two years full-time, post-qualification, work experience in Marketing and Branding, at a senior level.


Course Content

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MSc Applied Corporate Brand Management
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Student Profile(s)

Mai

I did my undergraduate degree in fashion marketing back in Montreal. After that I started working in customer service and I was doing a certificate in advertising at the same time. From there I moved my way up from customer services to sales rep assistant and then became the sales rep for British Columbia for that company.
I enjoy being close to and becoming more knowledgeable about European brands, and that’s been very interesting. The first semester is all about the theory and the second semester more about the ‘applied’ with a lot of good examples given by teachers.
I’m looking forward to the internship that’s coming up. I chose this programme because having already worked I think it’s a great transition to be able to get the professional practice. You get to study for a certain amount of time and then put what you already know and have learnt into practice – especially useful for me coming from North America, I get to learn something new from the London and the European market.



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