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This course is also offered as an MA.

Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down. If so you’re probably interested in consumer psychology. Consumer psychology is a specialty area of psychology that studies how feelings, beliefs, and perceptions influence the way consumers buy and relate to goods and services.

This exciting new discipline uses psychological insight and research and applies it to the problems facing markeeters, helping them make better decisions. For example, if a brand is developing a new advertisement, it is essential that it grabs consumers’ attention. Not only should it

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