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Consumer Psychology with Business MSc/MA

Course Description

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

Visit the Consumer Psychology with Business MSc/MA page on the Bangor University website for more details!

(Student Profile)

Hannah Rettie

My name is Hannah Rettie, I’m 22 and from Abergele in North Wales and I’m currently studying and MRes in Psychology.

Why Bangor?

I originally chose to study at Bangor because of the amazing location, and the quality of the Psychology course. I enjoyed my time as an undergraduate here so much I decided it would only be right to stay on for my masters!
The course…

I really enjoy my course – the lecturers are extremely supportive and will always make time for you. The opportunities I have had from my course have been incredible – I’ve been able to hold a human brain, go in an MRI scanner, and conduct an applied project in my area of interest.
Life at Bangor…

I really enjoyed living in halls as an undergraduate - there was a great atmosphere to the place and you really felt part of a community. I can imagine it’s even better now they have Canolfan Brailsford on site.
Clubs and Societies…

I am involved with student volunteering, and have been volunteering on numerous projects within Bangor for four years. I have also recently joined the pole fitness society! The fact that the clubs and societies here are free to join has allowed me to try things I wouldn’t have tried before, and increased my social circle.
Representing Bangor at the What Uni Student Choice Awards

The food and venue was extremely posh! I had a great time at the What Uni Awards with excellent company, and meeting Hugh Dennis was an experience! Being able to go to London for the first time as well was very exciting for me.

Bangor definitely deserved an award, it is an excellent university that I would recommend to anyone and I plan on staying here as long as possible.
Best thing about Bangor?

It’s everything I could have wanted from a university. It’s extremely friendly, the courses are of high quality and there are so many opportunities to get involved.

(Student Profile)

Lucas Michaut

Academic Background:

2009-2010: Exchange year, BA(Hons) Marketing, UCLAN, Preston, UK
2007-2011: Master in Marketing. Montpellier, France

Did you take up your postgraduate course straight after your first degree?

Yes, straight away, I finished my Master in France, did a 5-month work placement (part of my masters), and then applied and came to Bangor

Why did you choose this course at Bangor?

Because it is one of the very few consumer psychology masters in Europe (I didn’t check in France though, as I wanted to go anywhere but stay in France), and the School of Psychology in Bangor is well known and excellent.
What's the course teaching you that your first degree did not?

Everything related to psychology. Even if I had personally looked some psychology related paper during my undergrad for my personal knowledge I haven’t had the opportunity to attend any psychology related modules during my undergrad.

How are you funding the course?

Family funding

What job do you hope to have when you have finished?

In the short term I want to take a gap year, and later on apply for a PHD.

Do you think the course has improved your job prospects?

For an academic career obviously as it is the better way to access a PHD.

For a professional career, I would say yes as well, first of all because the topic I’m studying is very appealing for marketing related employers as they need a lot of psychologists, moreover numerous opportunities are given in Bangor to test our skills, meet people and so enhance our chance to get a job (e.g. Enterprise by Design, Social enterprise accelerator, Brolio/the pitch, Big Idea Wales).

Best things about studying at Bangor?

-The psychology related lectures and modules on the course are my favourites.
-The people I met here, either academics and friends.
-My house and housemates, we are 13 living in a house and we have a lot of fun together.
-Nights out in Bangor, as even if the clubs are not as good as ones in big cities we still have loads of fun, and sometimes a great party pops up (mostly in Hendre Hall)
-The opportunities to do extra curricula activities (related to study or work)
-The hockey Club, and sports clubs in general
-The gorgeous landscape surrounding the university (Pier, Hills, Snowdonia, Anglesea, … ), and the wonderful university buildings


EU/UK Acheivement Awards - 20+ Awards

Achievement Scholarship: The School is currently offering a £1000 fee-reduction achievement award to Top 8l MSc applicants (all programmes) who graduate with a 1st Class Honours degree

Value of Scholarship(s)



Applicants (all programmes) from the UK/EU applying with a first-class undergraduate degree (or equivalent) in a Psychology-related discipline.

Application Procedure

Awarded automatically to eligible applicants

Further Information



International Student Scholarships - 20+ Awards

Departmental Funding Opportunities
UG & PGT Gold Scholarships: Psychology has a limited number of International top up scholarships worth up to £5K are available. Applicants would be expected to be able to demonstrate exceptional academic ability and a financial hardship. Applications must be received by 1st July 2014 and should consist of a statement outlining the applicants academic credentials and financial situation including any supporting documentation and ideally should be submitted at the same time as the application to enable an early decision. Applications can be e-mailed to [email protected]

University Funding Opportunities
The University has a number of Scholarships and Studentships available including the Santandar Scholarships, Postgraduate Widening Access Bursaries and the Peer Guide Plus studentship. Visit the University page for more details: http://www.bangor.ac.uk/scholarships/postgraduate.php.enInternational Education Centre Scholarships
The International Education Centre has a number of scholarships available for International students applying to Bangor University which are summarised below and include £5000 for all students with a 1st class honours degree and a small number of full fee waiver scholarships as well.-All PGT applicants will be considered for a £2,500 scholarship.
-1st class honours applicants are guaranteed a £5,000 scholarship and will be invited to apply for full fee waiver scholarship.
-All Masters applicants from new markets will be offered a £4,000 scholarship. (New markets include Pakistan, Turkey, Mexico, Colombia, Azerbaijan, Kazakhstan.)
-BU graduates progressing onto a higher degree at BU will be offered a£1,000 loyalty scholarship in addition to any other scholarships they may be awarded.
-The Santander scholarship fund aims to reward the most academically gifted students from countries that are supported by the Santander Universidades scheme.Please click here for further details: http://www.bangor.ac.uk/international/future/scholarship_pg.php

Value of Scholarship(s)

up to 50% fee reduction


Must be an International (non EU) fee status

Application Procedure

Departmental Funding Opportunities
Applicants would be expected to be able to demonstrate exceptional academic ability and a financial hardship. Applications must be received by 1st July 2014 and should consist of a statement outlining the applicants academic credentials and financial situation including any supporting documentation and ideally should be submitted at the same time as the application to enable an early decision. Applications can be e-mailed to [email protected] & International Education Centre Scholarships
Some are awarded automatically, others require an application - please check for details

Further Information


Entry Requirements

Normally a 2:2 in a Psychology or Business related discipline

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