This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?
In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.
Compulsory Modules - Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis. - Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems. - Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods - Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices. - Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. - Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology - Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.
Optional Modules - Nudges & Behaviour Change - New Venture Creation - Entrepreneurial Marketing - Financial Crises & Bank Regulation - Marketing Communication