You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
You will develop the skills necessary to conduct independent research and to understand:
the psychological impact of various types of media the psychological processes underlying consumer behaviour the psychology of consumer preferences psychological theories of attitude change, persuasion, and influence the psychology of branding behavioural economics (including the psychology of pricing) The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.
Contact the department
If you have specific questions about the degree, contact the Institute of Management Studies.
Modules & Structure
The MSc in Consumer Behaviour consists of:
five core modules (90 combined credits) two optional modules (30 combined credits) a research dissertation (60 credits) The modules are organised within the IMS and most have a strong practical component.
All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.
Research Project (60 credits)
You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.
You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.
You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.
Possible careers for graduates of the programme include:
Marketing Media Communications Advertising Consumer research Entrepreneurship Public relations