University of Chicago Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
Swansea University Featured Masters Courses

CONSUMER AND DIGITAL MARKETING ANALYTICS


Bangor University College of Arts, Humanities and Business

Full time September, January MSc 1 year

About the course

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international

Read more about this course


Entry Requirements

Undergraduate degree at 2.ii (or equivalent).

Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information.

For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.

Please note: scores lower than IELTS 6.0 or equivalent will also be recognized for entry onto our Online Pre-sessional English courses.

Course Content



Where is Bangor University


Videos



All Available Videos:

Discover Bangor University
The Bangor Student Experience
Bangor University's Location - a student city...

Scholarships

Worldwide Scholarships

Bangor University Scholarships

Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.