Consumer Analytics and Marketing Strategy - MSc


University of Leeds Leeds University Business School

Full time September MSc 12 months full time

About the course

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics

Read more about this course


Entry Requirements

A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.


Course Content



Where is University of Leeds


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Scholarships

Dean's Excellence Scholarship - UK/EU

Dean's Excellence Scholarship - International

Leeds Alumni Bursary

Leeds University Business School Alumni Excellence Scholarship

Masters UK/EU Excellence Scholarships

Masters International Excellence Scholarships

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