The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.
The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.
The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.
MA in Communication, Media Practice and Public Relations (PR) Aims
- To research and develop stories in an online, multi-media environment.
- To present the principles, theories and techniques surrounding video making.
- To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
- To provide a critical overview of the role of public relations (PR) and promotional practice.
- To develop writing skills in a wide range of genres.
The full-time MA in Communication, Media Practice and Public Relations (PR) is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).
The part two component allows Communication, Media Practice and Public Relations (PR) students to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.
Modules
Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:
- Video and Documentary Making
- Visual Communication and Media Design
- MA Project and Dissertation Preparation
- Public Relations (PR), Branding and Promotion
- The Digital Revolution
- The Digital Edge: Contemporary Issues and Trends
- The Business and Politics of Digital Media
- Global Media
- Comparative Journalism
- Risk Reporting
- Terrorism, Conflict and The Media
- Professional and Promotional Writing
- Digital Journalism Portfolio
Facilities
Communication, Media Practice and Public Relations (PR) students benefit from the College's computer labs equipped with Apple computers to learn creative digital publishing and design skills, radio and TV studios, video and film production and editing equipment, and film viewing facilities.
In addition you will gain practical experience and benefit from a programme of non compulsory work experience placements set up for course students.
Careers
Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.
Student Quote
We are Ayo and Jing Li, International Students from Nigeria and China currently studying the MA in Communication, Media Practice and Public Relations (PR) at Swansea University. As part of our Video and Documentary Making module assessment we have to work in a team to produce a five minute video, so we decided to make a video about student life. As International students we found it challenging to adapt into a new learning environment so we have made this video to help and guide new students.
Making videos is a brand new experience for us and we have realised that it is all about teamwork. We both have different strengths and have enjoyed working together to decide on our best ideas. Our project has also helped us to learn more about Swansea University. We can say that student life here is wondrous, we have had good fun making our video and Swansea is definitely the right choice for us.
Visit the
Communication, Media Practice and Public Relations MA
page on the Swansea University website for more details!
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