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Course content


This flexible and accessible professional programme will align with the University’s Learning and Teaching vision, strategic aims and objectives through providing students with an innovative, responsive, flexible and relevant programme. This programme will contribute to the University’s work on Connected Health, as this new course is suitable for interdisciplinary delivery within healthcare. The programme will aim to equip students with a range of knowledge and skills, which are relevant and applicable in communications within healthcare contexts.


The course has been designed to meet the needs of students wishing to understand the application of communication principles to healthcare contexts. This new course has specifically been designed to meet the needs of students who wish to gain a formal qualification in Communication Management in Healthcare. The target market for students is identified to include those working in communication positions or have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors. As increasingly more postgraduate students are working either full-time or part-time, the delivery of the modules needs to be more flexible (i.e. block teaching/short courses/online).

The course aims to facilitate a comprehensive and critical understanding of communication within healthcare and how this can be maintained through positive action at organisational and management levels. This is conceptualized as occurring within a multi-level framework that encompasses a focus on individual issues, the needs of targeted groups and the wider societal and cultural context. This course provides for the development of critical, analytical and independent thinking and aims to facilitate the skills necessary for employment, academic progression and continuing professional development.



This programme is studied part time over a period within one academic year, i.e. 8 months (September – May).

Outline of delivery

To ensure that the programme is as flexible as possible for the students, they could complete the PgCert over one academic year, 8 months (September – May). Semester 1 consists of two 15 credit points modules, Managing Communication and Leadership and Management in Healthcare Communication. The Managing Communication module will be delivered as block teaching, i.e. four full days, while Leadership and Management in Healthcare Communication is fully online. In Semester 2, there is one 30 credit point module, Public Health Communication, which is delivered as block teaching during four full days. This module includes a work-based project in a communication department within a healthcare context (12 hours, as negotiated between the student and the organisation).

Work placement / study abroad

Work Based Project is included in the module CMM741 Public Health Communication.

Career options

This programme aims to facilitate the development of skills and knowledge pertaining to communication issues within a health context, and would therefore provide development opportunities towards furthering a career in a health-related profession with a communication remit or in communication within a healthcare context.

Visit the Communication Management in Healthcare - PgCert page on the Ulster University website for more details!





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