Explore skills in creativity, problem-solving, strategic thinking, design research and technology to offer innovative communication solutions.
The Ravensbourne MA Communication Design pathway explores skills in creativity and problem-solving using technology to offer innovative communication solutions. Analytical skills, strategic and conceptual thinking are developed to achieve successfully targeted messages to the recipient.
This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.
The pathway has been developed in response to industry demand for creative professionals with specialist design skills and in-depth understanding of emerging technologies within the digital media and design industries. Communication designers commonly work across a wide range of areas, invariably offering a 360° approach to design delivery that requires collaboration with specialists for aspects of a project.
As technology has become more prevalent, design has assumed more importance and therefore communication designers need to be able to continuously offer new creative ideas to meet client needs.
You will also develop your own specialism, as well as collaborating with students on other postgraduate pathways, through rigorous analysis, experimentation and the practical testing and implementation of ideas.
Ravensbourne is the ideal place for you to develop your own design practice through collaboration and prepare for high level professional practice. You will benefit from the input and insights of professional designers working within the strategic and future-thinking communication design business.
1. Technology Issues – Within the Technology Issues unit, students will engage with 3 5-week project cycles that will allow them to explore ways of communicating and visualising concepts for data and information through appropriate media channels in order to reach a designated audience. These units are structured to encourage students to engage collaboratively with fellow students.
2. Business and Innovation – Taught during the term prior to the Major Project Unit this unit helps students develop and understanding of business and innovative practices in the creative industries. It supports communication design students in turning their ideas and skills into viable market propositions and long term business plans.
3. Research Process – This unit provides the grounding for research and development skills needed for students’ individual projects.
4. Concept and Prototyping – allows students to further develop their skills, to identify a specialist area related to communication design and to pursue a single line of inquiry, idea or theory embedded in communication design and research and develop (investigate, challenge and test) the concept.
5. Major project - The Major Project represents the culmination of students’ investigation and the final stage of the research strategy. This is a substantial piece of self-managed work that is underpinned by advanced practice-based methodologies and processes.
All postgraduate courses at Ravensbourne provide students with the opportunity to develop advanced skills in the conceptualisation and practical realisation of innovative creative projects in their discipline area and provide them with the entrepreneurial skills to realise their commercial potential. These courses share the following common aims:
- to develop advanced creative practitioners with the potential to originate, innovate or influence practice in their discipline area;
- to equip students with a comprehensive understanding of the core principles and technology underpinning their creative project and the theoretical frameworks within which to locate it;
- to underpin students’ creative practice with the entrepreneurial skills and business awareness necessary to turn concepts into commercially viable realities;
- to develop students’ skills in independent learning, self-reflection and research skills necessary to sustain advanced creative practice and scholarship;
- to offer a stimulating environment for postgraduate students which is both supportive and flexible in relation to their learning needs and a creative space in which to incubate their ideas.