This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising, political lobbying or healthcare. This means that all students will study four core modules plus two taught modules in your particular specialism. This model:
This programme is a linked Postgraduate Diploma (PGDip) and Master's (MSc). The PGDip comprises six modules. Full-time students will take three modules per semester begining each september and finishing the PGDip components by May the following year.
For an MSc award you will also undertake an individual dissertation (12,000-15,000 words). Each student is allocated a supervisor who will support thier individual research project.
Each module is weighted with credit points indicating the amount of student effort required. Full-time students are required to complete 60 credits per semester (1 credit point equates to approximately 10 student effort hours).
Full-time students normally attend classes on 2 or 3 days per week. Part-time students normally attend classes on 1 or 2 days per week. The specific timetable will vary depending on your specialism. Classes are usually held during the day and full-time and part-time students share the same classes. Exact times vary, but each module generally involves 2-3 hours per week of class time that may be divided between lectures and seminars/workshops/practicals. Outside of this, you will also be expected to spend considerable time in independent study and you may also be involved in meetings with staff or with your fellow students on group projects.
Recognised by the Chartered Institute of Public Relations (CIPR).
Staff delivering the course are actively engaged in research supporting the academic content of the course. In addition, as well as maintaining close relationships and active engagement with professional organisations, staff frequently contribute professional expertise to a range of organisations. Staff are engaged on a day to day basis withthe leaders within the communication industry.
Due to the breadth of the course, you have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing, political lobbying and internal communication. While some previous graduates choose to specialise in a particular area, our students are equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option.
Visit the Communication and Public Relations - MSc/PGDip page on the Ulster University website for more details!
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