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Communication & Public Relations - MBA


Course Description

Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Program

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MCP 301 - Public Speaking & Public Communication
MCP 302 - Public Relations
MCP 303 - Organizational Communication
MCP 304 - Mass Media Strategy, Planning & Media Law
MCP 305 - Practical Applications in Public Relations

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

EU’s Communication & Public Relations program will keep you connected and prepares you for the demands of this fast-paced, exciting field.

As an entry-level communications specialist, you may land jobs that involve:
-Media relations
-Employee communications
-Web-based communications

Graduates work as communication specialists with:
-Multinational corporations
-Public relations agencies
-Hospitals and health care providers
-Government ministries and agencies
-Trade associations
-Not-for-profit organizations
-Financial institutions
-Entertainment companies

Visit the Communication & Public Relations - MBA page on the EU Business School (Geneva Campus) website for more details!



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Student Profiles
Scholarships

Entry Requirements

1 certified copy of your bachelor's degree and transcripts; Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent; Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.

Email Enquiry

Recipient: EU Business School (Geneva Campus)

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