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Communication and International Marketing - MA

Course Description

Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.


The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.


This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-International Marketing Management
-Marketing Communications
-Interpersonal Communication
-Global Diversity in Language and Communication
-Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication


The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of communication and marketing communication
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Communication


The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
-Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
-Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
-Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
-Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
-Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills
-Demonstrate the capacity to work both independently and with others in order to achieve common goals
-Demonstrate an ability to manage learning self-critically


We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Visit the Communication and International Marketing - MA page on the University of Surrey website for more details!

(Student Profile)

Rehan Ahmed

"There are very few universities in the UK that offer the course that I studied at Surrey."

Read his story here - http://www.surrey.ac.uk/content/rehan-ahmed


TECHNE (AHRC) Studentships - No. of awards TBC

As a member of the TECHNE Doctoral Training Partnership, University of Surrey students are eligible to apply for Arts and Humanities Research Council (AHRC) studentships (stipend and fee waiver). TECHNE is a consortium of seven universities in London and the South East offering a rich and diverse training programme for doctoral students with a focus on interdisciplinarity and developing career potential both in and beyond higher education. Studentships are awarded by TECHNE to the best students put forward by its member universities. The TECHNE training programme is enhanced by input and placement opportunities provided by TECHNE’s 13 partner organisations (including the Barbican, Natural History Museum, Museum of London, BFI and Science Museum) in the cultural sector. Please visit TECHNE to find out more about the aims and opportunities of TECHNE.TECHNE – the Consortium is named in reference to the Greek term for craft – will create a new model for collaborative research skills training for PGR students across seven higher education institutions (Royal Holloway, Brighton University, Kingston University, Roehampton University, Royal College of Art, University of Surrey, University of the Arts London). TECHNE’s vision is to produce scholars who are highly motivated and prepared for academic, public or professional life. Students will benefit from a diversity of training opportunities and be able to draw on supervisory expertise from across the Consortium.It is not possible to apply directly to TECHNE for a studentship; applications for students wishing to be based at Surrey must be made via the University of Surrey. Your TECHNE application will therefore go through a two-stage process, being considered firstly by either the School of Arts or the School of English and Languages, to go forward to TECHNE and, if successful, secondly by a panel of subject specialists from TECHNE members.

Value of Scholarship(s)

Fee and Maintenance


Open to Home and EU candidates; please see guidance on residency requirements outlined in the RCUK’s Conditions of Research Council Training Grants
Studentships will be awarded on the basis of the academic excellence of both the candidate and the research proposal. This is an extremely competitive process and only very high calibre candidates will be successful

Application Procedure

The first step for all Candidates is to approach their prospective academic school and supervisor.
More Information is available at: http://www.surrey.ac.uk/fass/research/studentships/ahrc/index.htm

Further Information



Faculty Studentship Competition - No. of awards TBC

Faculty Studentships are available in the following areasSchool of Arts:Cultural Production, Creative Practices, Dance, Digital Arts, Film, Interdisciplinary Arts, Music, Performance, Sound Recording, Theatre.School of English and Languages:English Literature, Creative Writing, Translation Studies, Modern Languages, Theoretic Linguistics (Morphology) and Applied Linguistics (Intercultural Communication).School of Social Sciences:Criminology and Criminal Justice; Developments in Methodology; Identities, Diversities, and the Life Course; Media, Culture and Communication; Science, Environment and Technologies; European politics; International politics; Social politics and methodology

Value of Scholarship(s)



Under the FASS Studentship Scheme Home / EU and International Students are eligible to apply for 2016 entry. Successful International students will be awarded a fees at the Home / EU Rate and a stipend. Please note that full international fees are not covered: candidates should ensure that they are in a position to cover the outstanding costs.Studentships will be awarded on the basis of the academic excellence of both the candidate and the research proposal. This is an extremely competitive process and only very high calibre candidates will be successful.

Application Procedure

The first step for all Candidates is to approach their prospective academic school and supervisor.More information is available at: http://www.surrey.ac.uk/fass/research/studentships/faculty/index.htm

Further Information



Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount


If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information


Entry Requirements

Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.Relevant work experience can be taken into account where applicants have not reached the standard entry requirements.

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