The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.
The course incorporates the following core and elective modules and are broken down as follows:
Marketing Integrated communications
Customer Experience Digital Marketing
Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required.