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Chartered Institute of Public Relations Professional PR Diploma - Diploma

This course is not open to International students.

Develop your skills in Public Relations (PR) planning and integrated communications management with the Chartered Institute of Public Relations (CIPR) Professional PR Diploma. Delivered part-time over one year, this course will boost your career and improve your decision-making and effectiveness at work.

You will gain a critical understanding of the issues facing PR practice in today’s society and the business community. This course offers excellent contact with creative workers and policy bodies, as well as regular guest lectures from industry leaders.

What's covered in the course?

Aimed at people with some experience as PR professionals, the Diploma focuses on strategic public relations and its role as an integral part of both public and private sector communications.

Studying for the CIPR Professional PR Diploma will give you the boost your career needs to take it to the next stage, helping you to develop your team more effectively and progress towards senior management levels. Taking an in-depth look at PR, you will learn to put theory into practice and apply the concepts you learn to your own sector.

The course is taught and assessed at the same level as a postgraduate degree. You will learn through three modules, taught over one year on a part-time basis, with individual tutor support by email and via the course’s online learning environment. The course is taught by academics and practitioners who are full members of the CIPR.

Class time will be based in the Millennium Point building on the City Centre Campus, in the heart of Birmingham’s Eastside development. You will attend four two-day sessions (Fridays and Saturdays) from October to May.

Graduates with the Diploma feel it really improved their career prospects. Whether it is gaining a promotion, like Fiona Denning, who rose from Communications Assistant to Communications Specialist at the Queen Elizabeth Hospital Birmingham, or the complete change of career you are looking for, the CIPR Professional PR Diploma offers the skills you need to get ahead in this highly competitive sector.

Why Choose Us?

  • This course offers regular guest speakers from industry leaders in PR and journalism, with excellent contact with creative workers and policy bodies globally.
  • You have the opportunity to contribute to real-world research projects and policy initiatives in the creative industries.
  • Birmingham School of Media saw 88 per cent of its 2011 postgraduate leavers in employment and/or further study within six months (DLHE survey), with 93 per cent of those achieving a graduate-level destination.

Course Structure

This course is designed to fit around your working life, delivered in a series of intensive sessions across one year. It requires 48 hours of class contact, into four two-day teaching blocks throughout the year. You will study independently for five to six hours per week throughout the course.

We will teach you the theory of public relations so you can use this knowledge to enhance your professional skills. You’ll learn the ethical and societal context in which public relations operates as a developing discipline, accompanied by practical skills in campaign management and evaluation, as well as engagement with traditional and social media. Through workshops with visiting practitioners and research in recommended texts, you will gain an understanding of the principles of PR which will greatly improve your decision-making skills and effectiveness at work.

Enhancing your employability skills

The Diploma enables you to analyse and critique a range of public relations theories and concepts, and apply them to practice. This aids your decision-making skills and effectiveness at work.

Giving you the necessary skills to lead a team more effectively, you will leave the course with the knowledge and understanding you need to progress towards senior management and work at board level.

You’ll have the chance to learn from experts in PR and journalism during our annual series of PR Masterclasses, when leading guest speakers come to the university to share their experience.

Graduate jobs

Graduates from the course instantly see their career prospects improve along with their ever-advancing skills. Following the course, past students have gone on to exciting positions such as PR Account Manager at Press Vine.

Others have seen their prospects improve in the form of a promotion. Fiona Denning, a multiple graduate from the university, was promoted from Communications Assistant to Communications Specialist for the NHS at the Queen Elizabeth Hospital Birmingham after completing her CIPR Professional PR Diploma. She attributes this to the strategic focus and confidence in her communication abilities that the course gave her.


Visit the Chartered Institute of Public Relations Professional PR Diploma - Diploma page on the Birmingham City University website for more details!

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