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Chartered Institute of Public Relations Diploma in Internal Communications Practice

Course content

This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. It provides those working in internal communications with a platform for continuous development.

On this course, you will take an in-depth look at the role that internal communication plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions.

CIPR Internal Communication Diploma students learn alongside other CIPR and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and develop a network of colleagues. Assessment is through production of a management proposal. Further information is available on the CIPR website at

Teaching hours and attendance

Teaching is normally delivered in one day blocks three/ four times a year.


This course does not follow a modular structure.


CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

  • QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
  • CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU.
  • Block teaching is a simple way of fitting your study around the demands of your job.

Visit the Chartered Institute of Public Relations Diploma in Internal Communications Practice page on the Queen Margaret University, Edinburgh website for more details!




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Recipient: Queen Margaret University, Edinburgh

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