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Course content

This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector. The course is for experienced PR professionals who are ready to progress towards a senior management position, or individuals who have previously studied the CIPR Advanced Certificate in Public Relations.

Teaching, learning and assessment

On campus teaching comprises a variety of approaches including lectures, workshops, case study and group work. The course is split into three units and you will submit one assignment for each.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks six times a year.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.

Modules

The CIPR Professional PR Diploma syllabus is based on professional practice underpinned by core PR principles, models and concepts.

The syllabus incorporates three separate units.

  • The first unit is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communication objectives, related to the organisation’s goals.
  • The second unit is focused on communication and engagement, with an emphasis on content, which reflects employers’ views that management of content across the organisation is an essential competence.
  • The third unit is focused on leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation.

Careers

The CIPR Professional Public Relations Diploma is recognised as the benchmark for professional practice in PR by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing PR, as well as extending knowledge of areas such as internal communications, corporate culture and research. QMU graduates have gone on to progress their careers in a number of ways – graduates occupy a wide range of senior positions.

Quick Facts

  • QMU has a long history of teaching the Chartered Institute of Public Relations Professional Public Relations Diploma and remains the only Scottish Institution to deliver it.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • At QMU you will be taught by some of the world’s best known PR academics as well as professionals with a depth of PR experience.
  • Through our intensive workshops you will build a network of your own peers which will aid your continuing professional development.



Visit the Chartered Institute of Public Relations CIPR Professional Diploma in Public Relations page on the Queen Margaret University, Edinburgh website for more details!

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