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This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.
You may have completed the CIPR and you could currently be working as senior publicist, a public relations officer or a communications manager. This course will ensure your expertise remains current.
You will be taught at one of the most respected centres for education and research in the field of public relations in Europe, and you will benefit from our full range of specialist resources and our
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The entry requirements for this course are set by the CIPR, please refer to their website for further details. All applicants should satisfy our University English language requirements.
Whatever your motivation for pursuing postgraduate study, here at Leeds Beckett we can support you every step of the way. Whether you want to enhance your chances for promotion, learn new skills for a change of career or explore a subject purely for the love of it, with more than 190 postgraduate courses we can help you fulfil your ambitions.Read more
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