This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.
You may have completed the CIPR and you could currently be working as senior publicist, a public relations officer or a communications manager. This course will ensure your expertise remains current.
You will be taught at one of the most respected centres for education and research in the field of public relations in Europe, and you will benefit from our full range of specialist resources and our Library with 24/7 access. Our regional, national and international links with industry will help you to develop professional relationships with potential employers.
Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Our academics have substantial professional experience in public relations. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by Professor Ralph Tench and Liz Yeomans (our previous and present subject group leaders) with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR Diploma.
Successful Alumni Simon Collister is Head of Non-Profit and Public Sector at the specialist social media agency, We Are Social. He is a member of the CIPR Advisory Panel on New Media and non-executive director with the Open Rights Group. He was previously Head of Digital at global PR agencies, Weber Shandwick and Edelman.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
The CIPR Diploma is a qualification recognised across the PR profession. It has helped many of our graduates advance their PR careers by enabling them to adopt a more strategic and structured approach to PR. Leeds Beckett and other universities recognise the CIPR Diploma for advanced standing/exemptions on their masters programmes.
Visit the Chartered Institute of Public Relations (CIPR) - Diploma page on the Leeds Beckett University website for more details!