Popular with professionals and with recent graduates entering public relations, this course offers you a thorough grounding in public relations theory and practice, making it the ideal springboard to professional advancement.
You will gain a solid grounding in all the key concepts, techniques and skills needed to develop effectively as a PR practitioner. It is a qualification in its own right, but also prepares you for the CIPR Diploma. You will be taught at one of the most prestigious centres for public relations in Europe, and you will have access to our full range of specialist resources such as online journals and our Library with 24/7 access.
Students, who are mainly (but not exclusively) working in public relations or a related occupation, attend several sessions, with options to begin in Autumn or in Spring.
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
If you are already working in public relations or communications then you may be able to gain promotion or advancement either during the course or shortly after completing it. This is the perfect springboard to the CIPR Diploma programme, and to the specialist MSc programme that is also offered by our University.
- Public Relations Assistant - Press Officer - Digital Media Executive - Copywriter
Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.
Our University enjoys an international reputation as a leading centre for public relations education. Professor Ralph Tench and subject leader Liz Yeomans edited what is now one of the world's best-recognised and popular textbooks on the subject. All staff are experts in their own right, offering you an opportunity to be taught by the best of the best, and our links with industry, regionally, nationally and internationally, mean that the qualities of our successful students are recognised everywhere.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsbeckett.ac.uk/guestspeakers).
Managing PR (Professional knowledge) This provides a general introduction to public relations as a management activity, and an understanding of communications processes in practice.
Professional development (Personal development) This module provides an introduction to management skills and to reflective professional practice that will help you assess and develop a dynamic career in public relations.
PR in action (Vocational skills) In this module you will become familiar with the primary tactics used in public relations, and some of the tools used to plan and manage them in the managerial role.
Professor Christopher Prince
Dean and Pro Vice Chancellor of the Faculty of Business and Law
"We are proud of the success of our national and international graduates."
With over 20 years' experience of designing and delivering in-company education and training for private and public sector organisations in the UK and overseas, Professor Prince speaks at world-wide conferences on corporate education, his area of business expertise. In addition to his academic role within our University he also acts as an advisor to a number of leading blue-chip companies on management and organisational development. Professor Prince has also served as a member of the UK's Association of Business Schools' Executive, and as the Chair of the Management, Organisation and Community Development Steering Committee. He is a former Deputy Editor of the Journal of Strategic Change, and has served as a member of the Advisory Board of the Annual Conference of Management and Executive Development in the USA.
- Library Our Library is one of the only university libraries in the UK open 24/7 every day of the year. However you like to study, our Library has you covered with group study, silent study, extensive e-learning resources and PC suites.
- The Rose Bowl The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.