Course content
Popular with recent graduates looking to sharpen their expertise and with professionals entering the public relations field, this course will provide a thorough grounding in public relations theory and practice, making it the ideal springboard for advancing your career.
You will gain a solid grounding in all the key concepts, techniques and skills needed to progress into an effective PR practitioner. Your course will enable you to develop your strategic thinking skills and you will become an effective communicator. As well as learning how to plan your PR activity effectively, you will explore issues surrounding media relations and the latest approaches social media.
You will be taught at one of the most established centres for education and research in the field of public relations in Europe, and you will have access to our full range of specialist resources and our Library which is open 24/7 throughout the year.
Course Benefits
Our University enjoys an international reputation as a leading centre for public relations education. Professor Ralph Tench and subject leader Liz Yeomans edited what is now one of the world's best-recognised and popular textbooks on the subject. All staff are experts in their own right, offering you an opportunity to be taught by the best of the best, and our links with industry, regionally, nationally and internationally, mean that the qualities of our successful students are recognised everywhere.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
Core modules
- Managing PR (professional knowledge)
- Professional Development (personal development)
- PR in Action (vocational skills)
Job prospects
If you are already working in public relations or communications then you may be able to gain promotion or advancement either during the course or shortly after completing it. This course prepares you for the CIPR Diploma programme, and to our MA International Communication, MA Public Relations & Strategic Communication or MSc Corporate Communications courses. Alternatively you could go on to roles such as PR officer, publicist and communications executive across any industry.
- Public Relations Assistant
- Press Officer
- Digital Media Executive
- Copywriter
Visit the
Chartered Institute of Public Relations (CIPR) - Advanced Certificate
page on the Leeds Beckett University website for more details!
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