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Chartered Institute of Marketing (CIM) Diploma in Professional Marketing

Leeds Beckett University Leeds Business School

Part time September, January Other 18 months

About the course

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.

You will develop your understanding of three key areas, the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. Within these key areas, you will learn to evaluate the effectiveness of marketing activity and use your assessment to inform future decision making, plan for competitive advantage and measure and interpret marketing data. You will also understand how digital measures can be used to achieve business objectives.

You may have already studied the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and are primed to

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Entry Requirements

The entry requirements for this course are set by the CIM. The current requirements are listed as:

Professional Certificate in Marketing or Certificate in Professional Marketing.
Any relevant level 4 qualification.
Foundation degree in Business with Marketing.
Bachelor's or Master's degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).

Course Content

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