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Chartered Institute of Marketing (CIM) Diploma in Professional Marketing

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.

You will develop your understanding of three key areas, the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. Within these key areas, you will learn to evaluate the effectiveness of marketing activity and use your assessment to inform future decision making, plan for competitive advantage and measure and interpret marketing data. You will also understand how digital measures can be used to achieve business objectives.

You may have already studied the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and are primed to take up a management role. You might already hold a leadership role in marketing as an account manager, a business development manager or a marketing executive. This course will ensure your expertise remains current. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

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The CIM is the largest, longest established and most respected marketing organisation in the world. This course combines a practical understanding of marketing with an internationally recognised academic qualification. It will give you that extra hallmark of professionalism and a competitive edge in the employment market, while also improving your performance, standing and prospects in your current role.

  • Marketing Manager
  • Communications Officer
  • Marketing Communications Executive
  • Account Manager


  • Strategic Marketing
  • Mastering Metrics
  • Digital Strategy

Additional information

For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Bursaries and scholarships

Financing your studies

Useful Links

Visit the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing page on the Leeds Beckett University website for more details!




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