The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.
The accredited CIM qualifications available at the University of South Wales are for those looking to acquire professional recognition, while gaining both practical and strategic marketing skills and knowledge.
The CIM Chartered Postgraduate Diploma is a Level 7 qualification that has been designed for marketing managers working at, or aspiring to work at strategic level. The focus is on strategic aspects of marketing management. This qualification is increasingly seen as the benchmark of competence at the highest level.
The Chartered Postgraduate Diploma provides the opportunity to examine future strategic options and consider best marketing practice. You will appreciate how your organisation can differentiate in a competitive world.
The course includes four compulsory modules: - Emerging Themes - Analysis and Decision - Marketing Leadership and Planning - Managing Corporate Reputation
Learning and teaching methods
Work related assignments, projects and examinations.
Students who have achieved this qualification have secured senior positions as marketing managers that involve the creation and implementation of a marketing strategy.
Some students choose to go on to the postgraduate degree qualifications available at the university, such as our MBA (Master of Business Administration) or specialist Marketing Masters programmes such as the MSc Marketing and the MSc Strategic Digital Marketing qualifications.
A mix of assignments and exams including a pre-seen case study exam.