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Charity Marketing and Fundraising (PgDip/MSc)


Cass Business School MBA and Masters Programmes

Part time October PgDip, MSc 1 year part-time: 12 months (PgDip) 24 months (MSc)

About the course

Who is it for?

You may already be working in the charity sector as a marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Objectives

Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key

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Entry Requirements

All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers.

In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year’s relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.


Fees

£10,000 (2020/21) Tuition fees are subject to annual change

Course Content


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