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Course content

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.

Key facts

  • Develop a broad understanding of the global business environment
  • Specialise in marketing management in the second semester
  • Understand the importance of marketing within an international context
  • Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
  • Developed for non-business graduates
  • Also available as MSc Business with Marketing Management with Advanced Practice
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

This programme is also available as� MSc Business with Marketing Management with Advanced Practice� which includes either an internship or project so you can put your learning into practice.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.

Assessments for this course are based on a mix of assignments, presentations and group work.

Modules

All modules are core.

  • LD0472 – Developing Global Management Competencies I (20 credits)
  • LD0474 – Strategic Management for Competitive Advantage (40 credits)
  • LD0422 – Dissertation Preparation and Research Methods (0 credits)
  • LD0475 – Academic and Professional Development (0 credits)
  • LD0473 – Developing Global Management Competencies II (20 credits)
  • LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
  • LD4003 – Relationship Marketing in a Global Context (20 credits)
  • LD0480 – The Newcastle Business School Masters Dissertation (60 credits)

Tuition fee 2018/19

  • UK/EU students: £7,995
  • International students: £14,500

Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.

The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £150 for the duration of your studies should you choose to purchase any additional reading materials.

SCHOLARSHIPS AND BURSARIES

PAYMENT PLANS

POSTGRADUATE LOAN

How to find out more

Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

ENQUIRE NOW

How to apply

Once you’re ready to apply, you can apply online to study the MSc Business with Marketing Management programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.

APPLY ONLINE


Visit the Business with Marketing Management MSc page on the Northumbria University (London Campus) website for more details!

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