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    Faculty of Business and Law Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September, January

  • Course Duration

    One year full-time, 18 months full-time, 2 years full-time (with advanced practice), 2 years full-time (with study abroad)

  • Course Type

    MSc

  • Course Fees

    website

  • Last Updated

    15 January 2019

Course content

3 other options available

Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops broad business skills while also offering a specialist pathway in marketing management that starts after the first semester.

Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project.

Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.

There is no requirement to have studied business or marketing management at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Modules and Learning

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one

  • MK4000 - Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits)
  • MK4003 - Relationship Marketing in a Global Context (Core,20 Credits)
  • NX0422 - Dissertation Preparation and Research Methods (Core,0 Credits)
  • NX0472 - Developing Global Management Competencies I (Core,20 Credits)
  • NX0473 - Developing Global Management Competencies II (Core,20 Credits)
  • NX0474 - Strategic Management for Competitive Advantage (Core,40 Credits)
  • NX0475 - Academic and Professional Development (Core,0 Credits)
  • NX0477 - NBS Masters Consultancy Project (Optional,60 Credits)
  • NX0480 - The Newcastle Business School Masters Dissertation(Optional,60 Credits)

Fees and Funding 2019/20 Entry

Full UK Fee: £9,000

Full EU Fee: £9,000

Full International Fee: £15,000

  • Click here for UK and EU Masters funding and scholarships information.
  • Click here for International Masters funding and scholarships information.
  • Click here for UK/EU Masters tuition fee information.
  • Click here for International Masters tuition fee information.
  • Click here for additional costs which may be involved while studying.
  • Click here for information on fee liability.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.


Visit the Business with Marketing Management MSc page on the Northumbria University website for more details!

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