This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.
The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.
Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?
In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.
Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review. Course Structure
The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.
Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.
Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.
Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia. Nudges and Behaviour Change: Module details are currently not available. Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations. Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.
Optional modules (choose 3):
European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity. Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects. Enterprise by design: module information currently unavailable. Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations. Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.