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Research at Master's level is important to a wide range of disciplines but none more important than business and in making business decisions based on solid evidence. Your skills could be informing whether to launch a product in China, start manufacturing in India, decide whether your market really do like eating breakfast bars on the train to work, or deciding what exactly is not aligned about your marketing strategy.  Business Research is a discipline which is widely used by a range of consumer, charity, public sector and service industries to understand their customers in detail. It is often an essential skill to support competitive advantage in markets but there are many and varied applications to its value and use. You are encouraged to undertake compulsory and optional courses to develop your research knowledge and skills.

This programme offers you all the skills you need to make an impression when looking for research positions. You study qualitative research methods to understand problems thoroughly, quantitative methods to study the evidence provided and analyse challenges,, strategy, management, consultancy and decision making.  The programme is more than simply Business Research as you are looking at large research areas within the business process such as new product development, marketing, and a wide variety of methods to ensure your results provide essential information for growing businesses.

These skills are internationally recognised and they will provide the foundation to any new technology which gathers data such as smart phones, machine to machine technology and the 'Big Data' revolution

Courses listed for the programme

First Semester

  • Qualitative Sociology: Philosophy and Methods
  • Business Strategy
  • Interpersonal Management, Negotiation and Persuasion
  • Marketing Management
  • Consultancy and Innovation
  • New Product and Service Development
  • Marketing Decision Making

Semester 2

  • Quantitative Sociology: Philosophy and Methods
  • Approaches to Quantitative Analysis in Social Research

Semester 3

Why study at Aberdeen?

  • Apart from the many career applications research is also very useful if you are studying a PhD
  • Research is now being influenced by the huge advances in 'Big Data,' mass communications and IOT
  • Business research is an essential tool to support any strategic organisational decision at top level
  • Skills gained at Aberdeen will support a wide range of applications and career options

Where you study

  • University of Aberdeen
  • 12 Months Full Time or 24 Months Part Time
  • September start

International Student

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

Fees

·        View fees on the programme page

Entry Requirements and Study Support

Living in Aberdeen

Find out more about:

Your Accommodation

Campus Facilities

Find out more about living in Aberdeen and living costs

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Visit the Business Research MRes page on the Aberdeen University website for more details!

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