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Business Management - Marketing & Advertising Psychology

Steinbeis University Berlin Institute of Executive Capabilities

Full time September, November MSc 2 years

About the course

This study program is offered in the GERMAN language, however, international students will have the option to complete their Master's Thesis in English or in German.

The Master is offered by three cooperating institutes of the Steinbeis University: SMIIECIOM.

Study Concept

Successful managers and project supervisors need practical psychology knowledge to clearly see the relationships between the behaviors of the customers and the market. Students in the Market and Advertising Psychology specialization will develop an in-depth understanding of both markets and customers as well as the interactions between the two. These can ultimately determine the success of companies in an ever-changing marketplace.

Your in-class sessions at our university

Efficient and

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Entry Requirements

A recognized academic degree (from any field of studies) awarded by a university is required for enrolment.

Students are enrolled depending on their overall qualifications and the order of their applications. You can apply for a place on the course at any point in the year.

Your complete application should arrive latest 8-weeks before the start of your studies.

The following documents are required for the application process:
- Latest updated CV
- Letter of Intent
- High school certificate
- University certificate and transcripts
- Proof of English proficiency (min. CEFR – B2 or IELTS – 6.0)
- Proof of German proficiency (min. B2, preferably C1)


EUR 21,900

Course Content

Institution website

Where is Steinbeis University Berlin

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