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Business Intelligence and Social Media MSc


Course Description

This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The course draws together technology and business perspectives in order to understand the implications for social-media enabled business.

We emphasise the business and commercial implications of disruptive technologies on this course, therefore, our applicants are normally expected to have a Business, Management, Economics or other closely related first degree, or have extensive business and management experience. The course should also appeal to candidates with professional experience in IT management, as well as those with an MBA wishing to expand their understanding of technology management and consultancy.

This course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.

The MSc in Business Intelligence and Social Media provides students with sound knowledge and understanding of new-media related business practices and to provide them with transferable skills designed to meet the challenges of employment within the global economy.
The course helps students understand the importance of information and mass communications technologies to the operations of modern businesses of all kinds.Students are encouraged to reflect on the relevance of concepts to business and apply their newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.


Special Features

Curriculum focus on social media in business
Teaching with and through social media
Technologies introduced from non-tech perspective
Focus on consultancy and entrepreneurship
Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development

Academics who teach on this exciting programme are part of the Information Systems Evaluation Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Entry Requirements

Applicants should normally have at least an upper second class degree (2.1) or equivalent in a business-related discipline with evidence of numeracy skills. Applicants with a lower second class degree (2.2) may be considered, providing they can show evidence of significant relevant (eg 2 years’ minimum work) experience.

Course Fees

UK/EU students: £9,400, International students: £15,400


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Recipient: Brunel University London

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