This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.
The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.
You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.
You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.
You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.
Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.
The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.
Professional Consultancy in Business Intelligence and Social Media Social Media Business Intelligence Mobile, Social Media and Cloud Services Knowledge Management, Social Networks and Innovation Entrepreneurship Understanding Business and Management Research Dissertation
Choose one module from these:
Global Outsourcing International Business Ethics and Corporate Governance Strategic Marketing Management Global Diversity Management
Brunel Business School won the Times Higher Education Awards Business School of the Year 2013
The course offers:
Curriculum focus on social media in business. Teaching with and through social media. Technologies introduced from non-tech perspective. Focus on consultancy and entrepreneurship. Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.
Information Systems Evaluation and Integration Group
Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.
The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).
Modes of Study
1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.
1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.
Graduate School Workshops
In addition to the events and training sessions organised within the Business School, master's students have exclusive access to the workshops and skills training provided by the Brunel University’s Graduate School.