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Business Development in International Education - PGCert

Course content

The Graduate Certificate in Business Development in International Education is a one-year, nine-credit program that focuses on the increasing need for educational leaders who can make sound and nimble business decisions about programs, policies, and practices related to international education. The program will help students develop the skills required to develop, grow, or manage international education programs aligned with the strategic interests of their educational organizations. Students will examine key facets of the business side of international education -- including business development, marketing and recruitment strategies, contract management, policy analysis and risk management – and will consider the implications of these facets within their own organizational context.

Who It’s For
Colleges, universities, technological institutes, and secondary schools are all embracing internationalization of their programs. With the growth of international programs and schools and the increasing numbers of international students in educational institutions in many parts of the world, comes a growing demand for leaders who can provide their organization with a strategic vision and a strong sense of business acumen about international education and its potential within the organization. Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes
Graduates will develop an understanding of educational improvement concepts and research related to international education and be able to apply practical tools and strategies to address issues, challenges, and opportunities related to supporting student achievement and institutional growth.

Graduates will be able to:
-Critically examine key issues, policies and perspectives that affect how post-secondary institutions integrate international education into their academic and business models
-Improve intercultural understanding, global awareness and internationalization efforts by analyzing and enhancing organizational structures, communication processes and leadership styles
-Gain expertise in the business side of international education, including business development, marketing and recruitment, contract management, policy analysis and risk management

Delivery Model
The Graduate Certificate in Business Development in International Education is delivered online. Participants draw upon web resources as well as more traditional print media, while using online discussion groups and drop boxes to work towards the electronic submission of assignments. Prior to the beginning of each course, students are provided with a list of resources including textbooks and/or online readings, plus a detailed course schedule. Learning activities and assignments are designed to allow participants to identify the practical applications of the course content and to work with others to construct both a personal and shared meaning from their experiences.

Each course requires a level of effort of approximately 10 hours per week. This varies from student to student and becomes easier as students familiarize themselves with Royal Roads University's distance learning technologies, and learn how to work effectively with team members in a virtual setting.

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