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Business Certificate Program


Course Description

According to a 2012 article published in the Chronicle of Higher Education, certificates are the fastest-growing form of post-secondary education in the United States. Certificates in the Welch College of Business are designed for students who would like to specialize in one of the areas below without pursuing a full graduate degree or for those who already have a master’s degree and would like to upgrade their skills.

Graduate business certificates are offered in:
- Accounting
- Core Business Skills
- Corporate Finance
- Digital Marketing
- Global Investments
- Healthcare Administration
- Human Resource Management
- Leadership
- Marketing

Accounting
Ideally suited for business professionals wishing to develop their knowledge and skills in the area of Accounting. Focus is placed on understanding and analyzing both financial and accounting data. Students pursuing the Graduate Accounting Certificate explore the application of financial and accounting data and analysis and learn to perform value calculations and risk assessments crucial to financial decision-making in profit and nonprofit organizations.

Core Business Skills
Ideal for those who wish to prepare for the rigors of the MBA or improve their core business skills for career advancement. Courses address analytical and management skills to enhance the critical thinking and strategic skill set of professional managers. Students who successfully complete this program and are admitted into Sacred Heart University's MBA program will be able to use this program's coursework in fulfillment of their MBA program requirements.

Corporate Finance
The certificate in Corporate Finance has been developed to provide the knowledge and skills required to apply the tools and techniques of financial management in all types of organizations. The certificate will complement and strengthen the role of a finance professional in roles such as: financial analysis, financial modeling, valuation, analysis of investment opportunities, determination of capital costs and structure, evaluation of acquisition/LBO opportunities, and the identification, measurement and management of risk.

Digital Marketing
Traditional marketing is rapidly changing and today's marketers must be well versed in social media, mobile marketing, analytics and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, our four-course digital marketing graduate certificate will provide you with the knowledge and skills to advance your career.
The graduate digital marketing certificate program is designed to serve the needs of students who hope to obtain advanced training in digital marketing. This certificate, taught by an expert team of industry professionals, will provide you with a solid foundation—from providing a solid grasp of the core concepts and tools of digital marketing management to evaluating digital marketing strategies—and combines it with practical real-world experience. In this certificate, you will dive into market analysis and analytics, while also covering the fundamental marketing concepts.

Global Investments
This unique certificate provides a foundation on which to develop a more rigorous and holistic approach to the understanding and analysis of investments. The curriculum was developed to complement and strengthen the role of an investment professional in fund management and administration, portfolio management, those involved in the structure or management and valuation of alternative investments, identifying and measuring risk, or evaluation of an acquisition.

Healthcare Administration Graduate Certificate
The certificate in Healthcare Administration provides the knowledge and skills required to manage organizations in the rapidly evolving field of healthcare. It is designed for individuals, who hold a bachelor’s degree and are seeking a career in healthcare administration, or those who want to increase their skill set and position themselves for advancement within healthcare management.

Human Resource Management
Ideal for those who wish to pursue advanced training in human resource management. Also well-positioned for mid-level, mid-career Human Resource professionals interested in a credential that may bolster their career advancement in Human Resource Management. Courses address the main functions performed within a Human Resources function, such as talent management, performance management, managing the legal issues involved in HR and understanding the financial impact of HR on the overall organization. Students who successfully complete this certificate and are admitted to the Masters in Human Resource Management program will be able to use this program’s coursework toward partial fulfillment of the Masters degree requirements.

Leadership
Ideal for those who wish to pursue advanced training in management and leadership.Also well-positioned for executives who are weighing the benefits of beginning an MBA program.Courses address management skills which will enhance the leadership potential of professional managers.This program is specifically designed to develop the individual professionals international and multicultural management potential.Students who successfully complete this program and are admitted into Sacred Heart University's MBA program will be able to use this program's coursework in fulfillment of their MBA program requirements.

Marketing
Ideally suited for business professionals wishing to develop their marketing knowledge and skills in the specific areas of new product development, market research, and brand management. Focus is placed on understanding consumer behavior and learning how to leverage that knowledge to the benefit of the firm—revenue generation, market share improvements, cost efficiency, and marketing return on investment.
Students pursuing the graduate marketing certificate learn how decision-making in the marketing function of profit and nonprofit organizations is shaped by many factors, including consumer (or business customer) wants/needs, the firm's strategic mission, its resources and microenvironment, the competitive landscape and macroenvironmental influences.

Entry Requirements

Individuals who hold a bachelor's degree in any academic discipline from a regionally accredited college or university will be considered for admission to one of the Graduate Certificates in Business.

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Recipient: Sacred Heart University

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