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Course content

The MSc Business Analytics programme is an innovative new programme designed to develop the practical business analytical skills needed in today’s data rich business world. Businesses need trained analysts capable of exploring data to find new patterns and relationships and make business decisions accordingly.

Organisations require analysts capable of generating value from large data sets which cannot be analysed with traditional techniques. You will be taught to apply appropriate analytical techniques within a business context.

WHY CHOOSE THIS COURSE?

The course has been specifically designed to give a structured understanding of business analytics. Initially you will be given an overview of big data and business analytics. You will then be taught the analytical techniques underpinning business analytics.

The focus will then be on analytical techniques applicable to specific organisational functions such as: marketing, operations, finance and logistics. We will also develop your skills to improve your business understanding and important communication skills. In addition you will get some commercial research experience for your CV either through your project and dissertation or through the Postgraduate Company Internship (subject to meeting criteria).

Please note: Students will need to pass all Semester 1 modules and attend two compulsory employability skills workshops. After an interview with an internal panel of academics and formal presentation, successful students are selected by the host organisation.

WHAT WILL I LEARN?

The aim of the programme is to produce post graduate students who as well as understanding the value and benefits of business analytical techniques can apply these techniques and methods to organisation functions in order to facilitate data driven decision making for the organisation.

The objectives of the course are:
-To understand the context of big data and analytics within organisations
-To critically learn, understand and apply techniques underpinning business analytics
-To apply business analytical techniques relevant and appropriate for particular business functions
-To effectively use information tools to deliver effective communication of analysis leading to actionable results

The course consists of the following modules: Big Data and Big Analytics; Business Statistics; Data Mining Methodologies and Applications; Business Modelling; Applied Marketing Analytics; Operations Analytics; Financial Analysis for Decision Making; Global Supply Chain and Logistics; Dissertation or The Postgraduate Consultancy Project.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc Business Analytics graduate will have an opportunity to enter the field of Business Analytics and Consultancy in small, medium or large organisations across the globe. Graduates could enter professions such as management consultants, business analysts, policy analysts, market researchers, operations researchers and data scientists. They could work in public, private and voluntary sectors where such analytical skills would give organisations competitive advantage.

The transferable skills that students develop whilst on the programme will enable them to search for opportunities within and beyond business analytics.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

There will be an emphasis on intercultural experiences for students on the MSc programme via:
-The opportunity for students to enrol on the Global Leaders programme.
-Advertised field trips throughout the School.
-The use of international case studies and examples.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Visit the Business Analytics - MSc page on the Coventry University website for more details!

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Recipient: Coventry University

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