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Our MSc in Business Analytics will train you to become a business leader of the future. You will develop skills in information technology, quantitative methods for analysing data, and making optimized decisions. You will become an expert in the handling and analysis of big data and develop understanding, insight and transferable tools and skills.

We believe that knowledge is gained through experience. Throughout the course, you'll have access to the latest business analytics software thanks to our partnerships with IBM and SAS. You will also have the opportunity to do a dissertation with an industrial partner, applying theoretical knowledge in a practical setting.

Why study Business Analytics?

Every day we click buttons, swipe screens and use apps, processing and generating a vast amount of information. There is an increasing demand for business analysts (or data analysts / data scientists) with the skill set to handle the ever growing Big Data and the business opportunities that come with it.

The Bath MSc in Business Analytics is a specialised degree aimed at graduates who want to start their career in the applications of business analytics and to use these skills in diverse contexts such as finance, healthcare, and sustainability to create competitive advantage.

Structure and Content

Our MSc in Business Analytics is a full-time degree that lasts 12 months. It is divided into two semesters and the summer period which runs from June to September. In Semester 1 you will study five core units. In Semester 2, you will study 3 core units and select two optional units from an approved selection.

Semester 1 core units

Databases and business intelligence; Spreadsheet modelling; Operations management; Business statistics and forecasting; Optimisation

Semester 2 core units

Data mining; Heuristics and simulation; Analytics in practice (taught in partnership with IBM)

Semester 2 optional units

Sustainable operations management; Project management; Operations strategy; Analytics in context

For more information on the course structure, please visit our website:


The course will finish with a dissertation. You will produce a 12,000-15,000 word piece of research using techniques learned throughout the year. Your dissertation should demonstrate originality, innovation and drive.

The dissertation can be done as a company project, subject to approval from the Director of Studies.

Personal career development

We know that an important reason for doing a master's degree is to improve your career prospects and our graduates have an impressive employment record.

We have years of experience working with a range of organisations and we will make sure you have access to as many organisations as possible, from day one of your degree. we will also help you to develop the skills needed to achieve your career goals. You will enjoy various timetabled and optional career activities during the year. You'll also have the opportunity to take part in a variety of optional workshops and events designed to improve your CV.

 Careers support at Bath :

  • A dedicated careers advisor
  • Career training and workshops (including interview practice and support for assessment centres)
  • Industry insight events
  • Opportunities to meet graduate recruiters
  • Support for international students
  • Support for entrepreneurs

A highly ranked business school

The School of Management is one of the UK's leading business schools and a leading centre for management research - placed 8th in the UK in the latest REF2014.

We're ranked 1st for Accounting and Finance (The Guardian University Guide 2019), 1st for Marketing (The Complete University Guide 2019) and 3rd for Business Studies (The Times and The Sunday Times University Guide 2019).

 Learn about our faculty here:

 Find out how to apply here:

Visit the Business Analytics (MSc) page on the University of Bath website for more details!






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