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Business Analytics (MSc)


University of Bath School of Management

Full time September MSc 1 year full-time

About the course

This course is for graduates who want to start their career in the applications of business analytics.

Our digital lives mean we’re processing and generating more data than ever. But how can companies use ‘big data’ to create business opportunities? This course will teach you how to convert data into knowledge.

Develop your understanding of business analytics and how it works internationally. Get hands-on practical experience through using the latest business intelligence software. You’ll graduate with the skills you need to start a career specialising in data and decision analysis.

This course includes guest lectures from industry experts, and a unit co-delivered by a specialist from IBM.

Key Benefits

  • An MSc in Business Analytics gives you a range of career choices across different sectors
  • Get

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Entry Requirements

You should have a 2:1 or above (or its international equivalent) undergraduate degree. Your degree can be in any discipline but you must have studied a subject with high quantitative content. Such subjects include mathematics/statistics, computer science, engineering, physics and quantitative social science.

Previous experience of computer programming is an advantage. You should include information about your quantitative and programming experience in your personal statement.

If English is not your first language, you will need to pass an English language test.


Course Content



Where is University of Bath


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Student Profile(s)

Baihua Chen

I was attracted by the well-structured course content of the MSc in Business Analytics and so changed my major from another course. I will never regret this decision and I consider it a crucial landmark in my career path.

The MSc in Business Analytics provided me with a solid foundation in both IT and quantitative skills. I also learned how to gain insights from data, such as database, R programming, statistics, data mining, spreadsheet modelling and optimisation. I enjoyed the process of applying my mathematical modelling and programming skills to improve the performance of real world business. These skills enable me to be more competitive in the job market in this 'big data' era.

More importantly, this course changed the way I think - from intuition oriented to more critical, logical and analytical and evidenced-based. This kind of thinking pattern significantly improved my efficiency when I dealt with others things in my life.

The School of Management provided me with a lot of extra activities and business challenges, during which I could meet friends from around the world and acquire practical experience.

The peaceful and pleasant Bath city also gave me unforgettable life experience: friendly local people, beautiful landscapes, classical architecture and more.

In short, if you like data, if you embrace challenges, if you want to grab the opportunity of the big data trend and if you want to live in an attractive, historical city, then this is the course for you.


Aziza Larvet

There were numerous reasons why I chose to study at the School of Management. Not all universities provide a
Business Analytics course. I knew I wanted to work in consulting and this was the perfect degree to start my dream
career. I was also interested in the units. They cover many areas and I felt that, with this knowledge, I would be able to
tackle any challenge in my future work.

Business analytics is a new field and the skills acquired during this course are increasingly sought-after. It is becoming
an essential area for companies. I wanted a course that would teach me how to use IT for decision-making.
My lecturers are passionate, enthusiastic and are always ready to help. The lectures they deliver are energetic and very
interesting. I learned a lot and gained valuable skills. As a student in Business Analytics, I know software and methods
that are applied by analysts.

The career support is great as well. We are given plenty of opportunities to discuss our career choices, get support and
prepare for application procedures. I participated in mock assessment centres, interview preparation and presentation
skills sessions. When applying for jobs, I felt fully prepared for each step.
As a student at the University of Bath, I know that my degree has a lot of value and companies do take this into account.


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