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Course content

MSc Business Analytics has been designed to help you gain the skills and qualifications needed to pursue a career in business analytics. Big data and business analytics are areas where employers are finding increasing difficulty in recruiting graduates with the right qualifications and skills. There is a growing demand for such roles but also a significant gap between current graduates’ analytical skills and employers’ needs. By completing this programme, you will improve your employability opportunities by gaining the expertise needed to analyse big data, improve decision-making and help companies gain a competitive advantage.

This programme will equip you with the quantitative skills needed to understand and engage with complex data as well as the analytical tools to drive business advantage. You will deepen your knowledge of business analytics, web analytics, data mining and management consultancy with a view to using that knowledge to improve the decision-making process in business.

Subject guide and modules

Core Modules
-Descriptive Analytics
-Decision Models
-Performance Analytics
-Effective Management Consultancy
-Data Mining and Web Analytics
-Applied Research
-Business Analytics in Practice
-Gamification in Business Decisions
-Professional Development Programme.

The programme then concludes with a dissertation project.

Learning, teaching and assessment

You will be assessed through a mixture of examinations and coursework. The taught element of the programme is then complemented by a substantial piece of research leading to the completion of a dissertation. You should ensure that your choice of elective modules is consistent with your intended dissertation topic area.

You will acquire skills in the following areas: giving presentations, team working, report writing, negotiation and IT skills.

Career opportunities

This programme will prepare you for a range of specialist careers as a consultant, data analyst, manager or business analyst. Modern businesses in the UK and worldwide have a great need for professionals with analytical planning and big data analysis skills.

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston. Feel free to contact our ambassadors if you have any questions about 'Aston Life', the Campus, the courses or living in the UK/Birmingham.

Visit the Business Analytics - MSc page on the Aston University website for more details!

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