Business Analytics and Quantitative Marketing (MSc)


Erasmus School of Economics Masters Programmes

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International Master’s Degree in Rotterdam

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Full time September MSc 1 year

About the course

Would you like to dig deep to retrieve hidden information with the latest techniques? The need for quantitative support to optimise operational and strategic decision-making continues to increase. The Business Analytics and Quantitative Marketing programme focuses on the most creative side of data science: developing models and techniques to convert big data into knowledge, find opportunities and predict behaviour. Such models and techniques originate from statistics, econometrics, machine-learning or computer science.

This challenging programme teaches you how to use the most appropriate quantitative methods when solving business problems and conducting research. This will enable you to apply and further develop effective data-analysis methods and translate findings into actionable

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Entry Requirements

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