Businesses are increasingly collecting large amounts of information about their customers and activities. This ‘big data’ is big news with the media, businesses and government as they consider how to use this mass of information in a meaningful way.
Analysts use their expertise to make sense of this information and interpret it, enabling evidence-based business decisions. As a result, they’re in high demand with employers in every sector.
This programme gives you an insight into business analytics and explores how organisations can exploit the big data revolution. You’ll develop decision-oriented, quantitative analytical skills in a management context, and learn to sift intelligence from the growing volume and variety of data collected on many aspects of life.
Combining theoretical concepts with practical application, you’ll develop a unique mix of quantitative and behavioural skills relevant to data analyses, effective decision-making and management.
You’ll be taught by internationally recognised academics and business practitioners from our Centre for Decision Research, who are actively engaged in the latest research, advising businesses, governments and international bodies. They share this expertise and knowledge with you in the classroom.
With the Leeds Institute for Data Analytics on campus, the University of Leeds has a growing wealth of expertise and resources in data sciences.
This programme will build your knowledge and understanding of how business analytics can provide evidence to support management decision-making. You’ll learn how to use different evidence-based approaches to make effective decisions, developing your skills in quantitative analysis.
You’ll consider advanced techniques such as forecasting and have the opportunity to apply your decision-making skills to real-life business and management scenarios. With the support of leading researchers in this constantly shifting landscape, you’ll also gain an understanding of research methods.
A range of optional modules allows you to gain specialist knowledge that suits your interests or career plans.
The course culminates in a 12,000 word dissertation or project, enabling you to apply your learning to a topic of your choice. This is an opportunity to explore the very latest insights with the support of an academic who shares your passion and interest.
You’ll take eight compulsory modules including your dissertation.
You'll also choose another three optional modules.
We use a variety of teaching and learning methods to help you make the most of your studies. These will include lectures, seminars, workshops, online learning, computer classes and tutorials.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates of the MSc Business Analytics and Decision Sciences can expect to have the quantitative skills to analyse complex business information, and use the resulting intelligence to inform business decisions.
You will be ideally placed to pursue a career in analytics and decision making, general and specialist management roles in a range of industries, or as business or market analysts.
Employers in both private and public sectors are actively seeking graduates with these skills, and trends show that the career opportunities are fast increasing. The role of the data scientist was described as the 'Sexiest Job of the 21st Century' by the Harvard Business Review.
Demand for experts in business analytics is growing rapidly and the University of Leeds is at the forefront of developments in this area.
Read more about Business Analytics at Leeds.
Links with industry
Students have the opportunity to develop leadership skills as part of our Leaders in Residence initiative which gives management students the opportunity to engage with senior figures from the world of business. This is a rare opportunity where successful and established business people will help you connect the theory of your course to real world practice, and offer their advice for career success.
You will be able to connect with leaders from a range of firms including major manufacturers and retailers, charity chief executives, entrepreneurs and directors of companies large and small, through structured meetings and events. This typically includes workshops, social events, guest lectures and professional skills development.
We help you to achieve your career ambitions by providing professional development support as part of the course. You benefit from our professional development tutor, who will work with you to develop the important professional skills that employers value.
Read more about our careers and professional development support.
The Careers Centre also provides a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate.
Visit the Business Analytics & Decision Sciences MSc page on the University of Leeds website for more details!