Brand Management (M.A.)

Macromedia University of Applied Sciences Macromedia University

Full time & Part time March, October MA 3 or 4 semesters

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Business & Management Marketing - International Marketing Marketing - Market Research Marketing - Promotion & Advertising Munich Germany On Campus

About the course

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills.

Entry Requirements

Admission requirements are as follows:

• Recognised Bachelor's degree
• English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
• CV (curriculum vitae)
• Motivation statement
• Letter of recommendation (by your lecturer or employer)
• Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

Fees

Tuition fees
from 5,300 € per semester

One-off registration fee
• 500 € (EU students)
• 750 € (Non EU students)

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Where will I study?

Macromedia University of Applied Sciences

Macromedia University specialises in media, design, business and management and is one of the leading private universities in Germany to offer practice-oriented programmes with digitalisation and technology-driven innovation built into the curriculum.