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In our Master’s course Brand Innovation with a focus on Marketing & Innovation you will learn to use new technologies and tools to create products and innovative brands in the digital age.
We live in times of constant change. Today, brand management works differently than ten years ago. That’s why innovation is at the heart of your studies. We will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.
You will learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.
In short, you will learn everything you need to develop meaningful, strong brands in the
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