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  Brand Design and Management: Food, Wine and Tourism - IED Florence - IED Barcelona


Istituto Europeo di Design    Management Lab

Full time January MA 11 months
Food Sciences (15)

FindAMasters summary

Are you passionate about food, wine, and tourism? The Brand Design and Management programme at IED Florence and IED Barcelona is the perfect opportunity for students and young professionals to develop their skills in these industries. This Master course offers a unique blend of branding techniques, service design, and project management, with a focus on the horeca industry. You will have the chance to explore the branding strategies of two iconic European destinations - Florence and Barcelona. With a practical approach, including visits to local businesses and expert-led seminars, this programme will equip you with the skills needed for strategic roles in tourism, food, and wine. Join us and turn your passion into a successful career.

About the course

MISSION AND GOALS

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?.

From branding techniques to service design, the goal of the Master's Program in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.

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Entry Requirements

This Master's Program is aimed at students and young professionals willing to develop a strategic, creative and managing approach to their passion for food, wine or tourism.


Fees

€ 20.100,00

 Course Content

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Where will I study?

Where is Istituto Europeo di Design

Student Profiles

Marco De Vincenzo

Graduated in 2021

Marco De Vincenzo is a Creative Director and founder of his namesake brand. At twenty-one, the designer joined the creative offices of Fendi, where he currently holds the position of Leather goods Head Designer. In 2009 Marco won the “Who Is On Next” competition organized by Vogue Italia. In 2014, LVMH signed a partnership with Marco leading to international growth for the brand. Today, Marco de Vincenzo is recognized internationally as one of the most innovative and exciting voices in made in Italy fashion. In May 2022, he was appointed Creative Director at ETRO while keeping his collaboration with FENDI.

Assel Akhmidzhanova

Graduated in 2021

After a bachelor in Visual Art in Kazakhstan Assel started working in fashion retail – but she realized that she wanted to deal with art as an organizer. She got enrolled in IED – Master in Arts Management and she started to be more interested in the modern art of the world and of her country.

“IED helped me to make the shift from fashion retail onto modern art. I really loved that our teachers were not only theoretical but practical professionals working in this sphere. We could visit the Uffizi gallery, speak to its General Manager, our teachers organized Pitti Uomo – it was a great opportunity indeed to go deep into the sphere. IED provided collaboration and projects with them. Also IED helped me to meet a lot of interesting creative people”.

Her most significant project by now has been ”Green, Yellow, Red and Green again” exhibition by Almagul Menlibaeva at TSE Art Destination, in Astana. The gallery deals with the analysis and exhibiting of Central Asian art, they often also invite foreign artists. That one was a modern photography, video installation and digital art.

Xueyu Ji

Graduated in 2021

ADI-FAD, the Industrial Design Association linked to FAD (Fostering Arts and Design) invited young, designers who’d recently graduated to submit their Final, Master or Postgraduate Project to participate in the ADI 2022 Awards for the ADI 2022 Medals.

These awards were created in 1976 to build bridges between the academic world and industry. They’re something of a tradition on the Spanish design scene, rewarding a new generation of talent.

The aim is to acknowledge and promote innovative projects, with particular emphasis on the creative process and research; the formal, functional and aesthetic presentation of the final project; the sustainability of the project, its social impact and the appropriate application of technologies and materials.

There are 12 award winners’ medals: 9 bronze, 2 silver and 1 gold.

Two IED Madrid students made the final, winning a silver and the ADI 2022 gold medal.

It’s the most prestigious design award in Spain in the category, as well as being highly acclaimed at international level.


The medals went to:

GOLD, Xueyu Ji for the SWAY project

Sway is a measuring instrument that transforms visual information into auditory information.

It’s designed inclusively for everyone, and especially for blind people. Sway turns visual information into auditory information so a blind person can hear it.

Scholarships

Eligibility

IED supports young creatives through a dedicated set of scholarships, promotions and financial aid.
Select a course typology, check requirements and follow the relevant steps. Ask your advisor for specific information regarding deadlines and further details.


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