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The whole world of public relations is currently shot through with transformative change. The word “advertising,” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, ASSOCOM (today UNA - Aziende della Comunicazione Unite) and POLI.design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the
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The Specializing Master Brand Communication is aimed at college graduates who want to work in enterprise communication. The training program strives to provide students with the marketing, management, creative, and organizational tools to handle the growing complexity of communication projects. Given this context, the ideal candidate will be highly motivated to become part of a workplace environment whose responsibilities include managing and coordinating communication processes.
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