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Full time October MA, MSc 15 months

About the course

The whole world of public relations is currently shot through with transformative change. The word “advertising,” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, ASSOCOM (today UNA - Aziende della Comunicazione Unite) and POLI.design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity. The Specializing Master in Brand Communication is held at the Politecnico di Milano Design School.

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Entry Requirements

The Specializing Master Brand Communication is aimed at college graduates who want to work in enterprise communication. The training program strives to provide students with the marketing, management, creative, and organizational tools to handle the growing complexity of communication projects. Given this context, the ideal candidate will be highly motivated to become part of a workplace environment whose responsibilities include managing and coordinating communication processes.


Fees

€12,500

 Course Content


Where is POLI.design, Società consortile a responsabilità limitata

Videos


All Available Videos:
Master BRAND COMMUNICATION | L'esperienza di Clara De Angeli Master BRAND COMMUNICATION | L'esperienza di Clara De Angeli 26/03/2020 10:29:46
Master BRAND COMMUNICATION | L'esperienza di ...
POLI.design POLI.design 04/05/2020 15:30:31
POLI.design
POLI.DESIGN STUDENT AMBASSADOR // MARCO CORNAGO POLI.DESIGN STUDENT AMBASSADOR // MARCO CORNAGO 25/03/2021 10:55:59
POLI.DESIGN STUDENT AMBASSADOR // MARCO CORNA...
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