As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.
-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace. -Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management. -Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd. -Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies. -Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach. -Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.
Core modules -MKT712 Consumer Psychology and Brand Behaviour -SRE712 Research Methods for Decision Making -LAW711 Trademark, Copyright and Design Law -MKT711 Brands and the Value of Design -HRL710A Leadership and Management Essentials -MKT709 Strategic Brand Management -MKT710 Brands, Culture and Society -MKT707 Product Policy and Portfolio Management -ENT705SU Entrepreneurship and Small Business Growth
Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.