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Looking to become one of the next generation of business leaders? Redefine your future by studying our Masters in Behavioural Science for Management.

This course draws on the expertise of our globally recognised academic staff in the University of Stirling’s Behavioural Science Centre – the only behavioural economics group in Scotland. It’s a research hub which enables economics, psychology, management and policy-design to be integrated into the course.

You’ll explore the core theory and methods of behavioural science and behavioural economics, and how these can be applied to business and policy-relevant issues and critical problems in the business world. Graduates with these relevant behavioural science skills are highly valued in management roles.

What is Behavioural Science?

Behavioural Science seeks to answer key questions about how people behave and what influences the decisions they make, for example:

  • What determines whether people are impulsive, take risks, or cooperate?
  • What factors influence behaviour change?

Behavioural Science experts seek to develop solutions to crucial economic, political commercial and social challenges, such as:

  • How can we increase the efficient use of energy?
  • How can pension savings rates be increased?
  • How can randomised controlled trials be used to test and evaluate public policy?
  • How do we ensure consumers find value and make purchases they are satisfied with?

Learn from the experts

You’ll benefit from the vibrant research community within our Behavioural Science Centre, where there’s a regular programme of visiting speakers, leading academics, and policy and industry professionals. There’s also the opportunity work closely with course staff who have specialist knowledge in judgement and decision-making along with experience in the application of behavioural science to an extensive set of areas including physical and mental health, education, the environment, and the economy.

The University of Stirling Management School

At the University of Stirling Management School, the principle of responsible business, policy and practice is central to everything we do. This vision helps us to equip our students effectively with the skills to act as global citizens, capable of addressing the needs of society.

As a member of the Chartered Association for Business Schools, we have strong links with industry and were recently awarded the Small Business Charter for engagement with local and regional enterprise.

We’re in an elite group of business schools globally – and one of only 14 in the UK – to hold accreditation from the Association of MBAs (AMBA) for both our MBA and MSc Business and Management (MBM) courses.

Course objectives

This course will help you to develop key skills and gain practical experience in Behavioural Science including:

  • Core training in areas of psychological science most relevant to business and policy
  • In-depth knowledge of the key concepts of behavioural economics
  • How behavioural science can be applied to business and policy questions
  • Sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
  • Detailed statistical and methodological training
  • The design and analysis of surveys and survey data
  • Using advanced experimental and empirical techniques
  • Presenting research confidently
  • Conducting independent research projects that test hypotheses in applied settings

Developing Business Leaders of the Future

Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations such as conflict management. Find out more about Flying Start.


Visit the Behavioural Science for Management MSc page on the University of Stirling website for more details!

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