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Behavioural Economics in Action MSc/ PG Cert/ PG Dip

Applying behavioural economics to real-world problems is becoming increasingly widespread. The main findings from behavioural economics are that individuals deviate from optimal behaviour in a consistent and regular manner. Furthermore, emotions play an important role in decision making in many scenarios. As a consequence, policy-makers are beginning to appreciate the relevance of applying tools and techniques from behavioural economics in understanding the behaviour of individuals.

Over the past decade, techniques in behavioural economics have been applied by a large number of both private and public sector organisations. These include the Bank of England, Coca-Cola, the Financial Conduct Authority, Google, HMRC, Hyundai, HSBC, Oxfam, VISA and the NHS, while concepts from behavioural

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