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Course content

About the course

This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in the fast-moving and highly competitive Advertising and Public Relations (PR) professions. The course is suitable for students with or without previous marketing experience and/or qualifications.

•Boost your employability potential
More than 96% of our graduate students are in further education or full-time employment six months after completing their course (DLHE 2015/16)
•Design your course
Tailor the course to your career aspirations by choosing from a range of modules
•Learn about the latest developments in marketing
Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
•Personal and professional development
You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework

Teaching and assessment

Teaching is delivered through formal lectures, informal seminars, tutorials, workshops, discussions and e-learning packages. The course provides opportunities to work on live or near live projects enabling students to gain further real world experience.

Graduate careers

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.

Recent graduates are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

Visit the Advertising and Public Relations Management MSc page on the De Montfort University website for more details!

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