This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in the fast-moving and highly competitive Advertising and Public Relations (PR) professions. The course is suitable for students with or without previous marketing experience and/or qualifications. •Boost your earning potential Business and Law postgraduates command an average salary of £44,186 (DLHE, 2013/14) •Design your course Tailor the course to your career aspirations by choosing from a range of modules •Learn about the latest developments in marketing Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications •Personal and professional development You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework
Teaching and assessment
Teaching is delivered through formal lectures, informal seminars, tutorials, workshops, discussions and -learning packages. You will also be expected to undertake independent study and research. The course provides opportunities to work on live or near live projects enabling students to gain further real world experience. Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams.
There are numerous career opportunities within the world of marketing communications – and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side (i.e. within the companies who employ the agencies) – working their way up to senior management positions within large organisations. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture – a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field. Recent graduates from our MSc programmes are now working for a variety of UK and international companies including IBM, Candi, Schroders Investments, Saudi Industrial Development Fund, Sudan International University and Ski Cool St Moritz. Recent agency and media appointments include DDB Hong Kong, Leo Burnett Cyprus, Razorfish, The Station Agency, Big Communications, Northcliffe Media and Virgin Outdoor.
You should hold a good honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available both before and during the course if required.