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This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. 

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Study information

You will study the following modules

Semester 1

  • Marketing Management in Action
  • Buyer Behaviour and Ethics
  • Advertising Management

 Semester 2

  • Interactive IMC & Digital Marketing
  • Campaign and Media Planning

Optional modules

  • Events Marketing
  • Public Relations

 Semester 3

  • Research Project

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

* All modules are subject to availability.

Future prospects

This programme helps prepare you for a career in a variety of areas, including advertising, marketing and public relations.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.


Visit the Advertising and Marketing (MSc) page on the University of Hull website for more details!

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