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Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices to prepare you to enter a career in these exciting business areas.
Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field.
Our graduates should be adaptable and reflective advertising and marketing communications specialists, capable of filling management
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Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
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Coventry University Group is a provider of world-class teaching, learning and impactful research, and pushes the boundaries of what higher education can achieve regionally, nationally and across the world. Graduates could gain an advantage in their career with a postgraduate qualification from Coventry University. You can choose from a selection of courses at one of our UK university locations.
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