Advertising and Marketing MA

Coventry University    Faculty of Business and Law

Full time & Part time September MA 1 year full-time, 2 years part-time
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

The Advertising and Marketing MA programme at Coventry University is designed to equip you with the specialist skills and knowledge needed to excel in the dynamic world of marketing and advertising. With a strong emphasis on practical learning, you will have the opportunity to develop a wide range of transferable skills through engaging modules such as producing marketing campaigns, sales management portfolios, and crisis management activities. The course also explores the ethical and social aspects of advertising, giving you a critical understanding of the industry. Entry requirements include a minimum 2:2 honours degree in a relevant discipline, but applicants with relevant experience will also be considered.

About the course

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

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Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. For more details, please contact us using our online form for UK students. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.


UK Fees: 2022/23 fees TBC*;2021/22 fees - 14250

International Fees: 2022/23 fees TBC*;2021/22 fees - 17900

 Course Content

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