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Advertising and Marketing MA


Course Description

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

  • You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers or gone on to work in marketing agencies within the advertising and communications sector.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.


Visit the Advertising and Marketing MA page on the University of Leeds website for more details!

(Student Profile)

Will Chan

1145.jpg "I graduated with a First in my undergraduate degree in Drama, but found myself without much of the business acumen that businesses are looking for. The work that I could find was not of interest to me, nor was it particularly fulfilling. I wanted to retrain myself to become more valuable to prospective employers and in a field that was of interest to me.

I chose Leeds because Leeds Business School has an excellent reputation and the open day was quite persuasive. The city itself also appealed to me as it is large enough to keep me entertained, but not so big that it would overwhelm, like London does occasionally.

There are lots of advantages of postgrduate study. The greatest advantage the course gives is the extra qualification. I believe it has helped me get the job that I want and will stand me in good stead in the future. It also gave me a chance to go back to being a student and enjoy life a bit more! I found that having struggled with work in my gap year, I came to my postgraduate degree with much more maturity.

I am currently working in a PR firm that deals primarily with technology based companies. My ultimate goal is to be working in-house for a video games publisher. I am confident that I’ll get there."


(Scholarship)

Business School General Scholarships - 20+ Awards

There are two financial awards for University of Leeds alumni joining the Business School:- Leeds Alumni Bursary
University of Leeds graduates are entitled to a 10% bursary towards tuition fees. Leeds graduates with a First Class undergraduate degree are also eligible for the Leeds University Business School Alumni Excellence Scholarship (details below). - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Fully funded students are not eligible for this scholarship.

Value of Scholarship(s)

10% bursary towards fees

Eligibility

- Leeds Alumni Bursary
If you are a former student of the University of Leeds you may be eligible for a 10% alumni tuition fee bursary. - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Applicants who qualify for this scholarship are also entitled to receive the Leeds Alumni Bursary (details above) and so resulting in a total award of 20%. For more information on eligibility and qualifying awards, please visit the Leeds University Business School website (listed below).

Application Procedure

All eligible applicants with an offer to study a Masters programme beginning in September 2017 will automatically be advised by our Admissions team.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing International Excellence Scholarship - 10 Awards

Scholarships worth £5,000 towards the cost of tuition fees.There are 8 scholarships available in total, divided between the following Masters programmes:- Three for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Two for MA Corporate Communications, Marketing and Public Relations
- Three for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

£5,000

Eligibility

Particularly deserving international applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing International Excellence Scholarship application form via the Leeds University Business School website (listed below).The deadline for 2017/2018 applications has now passed.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing UK/EU Excellence Scholarship - 13 Awards

Half fee scholarships towards the cost of tuition fees.There are 13 scholarships available in total, divided between the following Masters programmes:- Four for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Three for MA Corporate Communications, Marketing and Public Relations
- Four for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

Half-fee

Eligibility

Particularly deserving UK/EU applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing UK/EU Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Dean's Excellence Scholarship - UK/EU - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding students from the UK/EU who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships


(Scholarship)

Dean's Excellence Scholarship - International - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding international students who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for 2017/2018 applications has now passed.

Further Information

http://business.leeds.ac.uk/masters/scholarships



Entry Requirements

A bachelor degree with a 2:1 (hons) in any subject. The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing. English language requirements: IELTS 6.5 overall, with no less than 6.0 in any component .

Last Updated

07 August 2017

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