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Advertising & Marketing (MA) (Online Masters Degree)


Course Description

The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. One of the course’s key features is to take you not only through the rigorous and demanding stages of research, strategy and planning procedures, but to expose you to the functions and processes of the creative department. Giving you a full overview of advertising practice and a key insight into the creative process.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-advertising--marketing.htm

Summary

- Accelerate your career trajectory within the global advertising & marketing industry
- Acquire the skills to operate seamlessly within the world of advertising & marketing

Who is this course for?

This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This course is suitable for applicants who may be:

- Working in a marketing or brand manager role who want to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels

- Working within an advertising agency in a junior capacity who are looking to enhance their job performance and accelerate their career path

- Individuals with experience or aspirations in the creative departments of advertising agencies

- Individuals who are currently working within broad marketing roles (client side) who wish to establish a change in career path and seek employment in advertising (agency side)

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

- Core Modules
Principles of marketing & brand strategy
Communication strategy & creative development
Media strategy & channels
Agency practice & management
Major project

Assessments

- Written assignments(no examinations)
- Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops.
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - https://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MAADMAPO_102&code2=0001

Visit the Advertising & Marketing (MA) (Online Masters Degree) page on the Falmouth University website for more details!

Student Profiles
(Scholarship)

Falmouth Flexible Scholarships - 12 Awards

There are a total of 12 scholarships available for the 2016/17 academic year: three scholarships for each of the four MA courses.Each scholarship has a value of £3,300, which will be deducted from your course fees. Assessment is based on the grounds of academic and personal merit and financial need.How the Scholarship works:- Awards are available for accepted applicants applying for September 2016, January 2017, May 2017 intakes
- There are a maximum of three scholarship awards per course per intakeEligible programmes for 2016/17 academic year are:
- MA Advertising and Marketing
- MA Creative Events Management
- MA Creative App Development
- MA Photography

Value of Scholarship(s)

£3,300

Eligibility

Scholarships may be awarded to applicants whose profile matches our scholarship requirements. To be eligible for September 2016 enrolment, you must:- Submit a completed application form by midnight, 30 June 2016
- Be accepted and offered a place by Falmouth University
- Submit an essay of 500 words on why you should be considered for the scholarship, including details of previous qualifications, work experience, why you want to study your course at Falmouth, and how a scholarship could help you

Application Procedure

Contact us for more information on scholarships and funding opportunities:
- UK applicants can call toll-free on 0800 599 9123
- International applicants: please call +44 1223 447713 or email [email protected] deadlines for January and May 2017 intakes will be announced separately.To apply for scholarships for MA Advertising & Marketing, MA Photography and MA Creative Events Management, please fill in the form on the website.

Further Information

http://flexible.falmouth.ac.uk/fees-and-payment/falmouth-flexible-scholarship.htm


(Scholarship)

Falmouth Global, Vice-Chancellor's scholarship - Single Award

This £15,000 scholarship is open to all students on all courses, including undergraduate, postgraduate and foundation. To apply, please complete the application form below. To be selected you will be assessed on your scholarship application statement of 500 words that should explain how you hope to use your study at Falmouth to influence your work, practice and future ambitions.

Value of Scholarship(s)

£15,000

Eligibility

• Be liable to pay tuition fees at the international (non EU) rate
• Have submitted a course application to Falmouth University for entry starting academic year 2016-17

Application Procedure

• Please complete the application form
• Return your completed application form to Falmouth University (along with your course application if not already submitted)
• Scholarship forms can be emailed to [email protected]
• The deadline for applications is 27 May 2016

Further Information

https://www.falmouth.ac.uk/student-funding/international-scholarships


(Scholarship)

International scholarships - Single Award

These £5,000 scholarships are awarded to each of our academic departments. They are open to all students on undergraduate, postgraduate and foundation courses who will be studying within these departments. To apply, please complete the application form below. The 500-word application statement allows you to explain how you hope to use your study at Falmouth to influence your work, practice and future ambitions.

Value of Scholarship(s)

£5,000

Eligibility

• Be liable to pay tuition fees at the international (non EU) rate
• Have submitted a course application to Falmouth University for entry starting academic year 2016-17

Application Procedure

• Please complete the application form
• Return your completed application form to Falmouth University (along with your course application if not already submitted)
• Scolarship forms can be emailed to [email protected]
• The deadline for applications is 27 May 2016

Further Information

https://www.falmouth.ac.uk/student-funding/international-scholarships



Entry Requirements

An honours degree or Level 6 equivalent qualification. Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening). We also accept a range of equivalent recognised English language qualifications please visit our website for details. Candidates without a degree or formal qualification are still encouraged to apply.

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Recipient: Falmouth University

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