• University of Edinburgh Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Southampton Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • Anglia Ruskin University Featured Masters Courses
  • Ross University School of Veterinary Medicine Featured Masters Courses
Middlesex University Featured Masters Courses
Queen Mary University of London Featured Masters Courses
Cass Business School Featured Masters Courses
FindA University Ltd Featured Masters Courses
FindA University Ltd Featured Masters Courses

Course content

Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront ‘real’ world issues in marketing.

Our programme is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.

These Masters programmes are deliberately challenging in order to provide the intellectual and practical platforms which will enable you to fast track into senior management in marketing.

Following the taught modules you will carry out an individual in-depth piece of research and produce a dissertation, this is often based on a practical project conducted with a company.

Modules
Compulsory modules:
• Marketing in Practice
• Researching Markets and Marketing
• Developing a Critical Understanding of Marketing (Consumer, Business to Business and Product, Service Systems)

Optional modules:
• Brand Communications
• Brand Management
• Business Models and Market Makers
• Digital Marketing
• Managing Marketing Channels
• Managing Prices and Profits

Visit the Advanced Marketing Management page on the Lancaster University website for more details!

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Lancaster University

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X