• Cardiff University Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • Swansea University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
Leeds Beckett University Featured Masters Courses
Liverpool John Moores University Featured Masters Courses
Birmingham City University Featured Masters Courses
University of Cambridge Featured Masters Courses
University of the West of England, Bristol Featured Masters Courses

Course content

Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront ‘real’ world issues in marketing.

Our programme is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.

These Masters programmes are deliberately challenging in order to provide the intellectual and practical platforms which will enable you to fast track into senior management in marketing.

Following the taught modules you will carry out an individual in-depth piece of research and produce a dissertation, this is often based on a practical project conducted with a company.

You will study a range of modules as part of your course, some examples of which are listed below.

Modules

Compulsory modules:

• Marketing in Practice

• Researching Markets and Marketing

• Developing a Critical Understanding of Marketing

Optional modules:

• Business Models and Market Makers

• Digital Marketing

• Managing Marketing Channels

• Critical and Creative Communications


Visit the Advanced Marketing Management page on the Lancaster University website for more details!

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Lancaster University

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X